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Basic Marketing Program

Program Content:

Day 1:
Marketing Definitions
Goals of Marketing
Marketing versus Selling (Selling is marketing, but marketing is not selling)
Customer and Consumer (Each consumer is a customer, but not each customer is a consumer)

Day 2:
The Marketing Mix: The 4 Ps
Customer’s Perspective: The 4 Cs
Marketing Environment
The Marketing Plan

Day 3:
SWOT Analysis
PESTEL Analysis
Market Segmentation
Marketing Objectives
Marketing strategies

Day 4:
Product Positioning
Product Life Cycle
Customer Adoption Curve

Day 5:
Dealing with Customer
Marketing Strategies
Customer Communication Channels

Day 6:
Marketing Cases Study

Day 7:
Promotional Platform
Promotion and Advertisement Programs
Sales Teams

Day 8:
Cost versus Value
Pricing Strategies
Pricing Across Product Life Cycle

Day 9:
Innovation in Marketing
Summary and Conclusions
Qs and As

Day 10:
Marketing Cases Study

Day 11:
A 3 hour Final test